WE ARE CREATING THE FUTURE OF
LIVE ENTERTAINMENT
OUR VISION
For Primuse, a live event is a pleasurable social event that is among the most visceral and memorable forms of engagement.
And because of that, our vision is to be able to create an interaction between an individual and the event environment, modified by the level of engagement or involvement, incorporating multiple experimental elements and outputs (such as satisfaction, emotions, behaviours, cognition, memories, and learning), that can happen at any point in the event journey.
WE ARE PRIMUSE
Primuse promote a unique access to a range of artistic content with the help of the Web 3.0 technology, drawing upon relationships between content providers and consumers around the world
The leading position and long experience of our team in the live entertainment industry gives Primuse direct and privileged access to the world’s best live entertainment content, plus our expertise in Web 3.0 technology, put Primuse in a privilege position over our competitors, enhancing the relationship between consumers, artists, and corporate sponsors (B2C=>B2B)
EXPERIENCE
Too often do we spend time analysing past behaviour, guessing what our customers may want, without understanding enough what they actually need. So rather than giving customers what we think they want, we empowered our customers to customize their own experiences, individually.
The different personal and temporal elements of event experience were brought together in a conceptual model made by Primuse (See “Conceptual Model of the event experience”).
The model also traces the journey through the event experience from the conditions present in the pre-event phase, though the event itself to the event outcomes, incorporating cognitive, conative and effective components. Thanks to the model, we can be defined create our vision.
“Vision without action is a daydream. Action without vision is a nightmare”
A GLOBAL ECOSYSTEM
Through a vertically-integrated business model, Primuse operates at almost all levels of live entertainment value chain, including venue ownership and management; ticketing ; marketing; F&B; merchandising; online streaming; touring; and record label.
All this, including the Metaverse and the Blockchain, we are exploring a whole spectrum of a new business model, a revolutionary one, which is changing the way that the world understands as “Live Entertainment”, we are creating the new “Live Entertainment Web 3.0”.
GLOBAL GROUP
PRIMUSE EVENT
PRIMUSE I.T.
PRIMUSE WORLD
PRIMUSE AGENCY